A girl reading a book. Let's face it, at its heart, that is what this series is all about.

Episode 6 of Moshidora (What if a female manager of a high school baseball team read Drucker’s Management?) starts the final half of the series, and we see the team making what appear to be final preparations for the coming run at the national championship.

Read the rest of this entry »

Advertisements

Marketing is, first, a central dimension of the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view. -- Peter Drucker

This is getting to be really fun. It is great to have episode two of Moshidora (What if a female manager of a high school baseball team read Drucker’s Management?) mere hours after I finished my post on the first episode. Also this episode both met and subverted my expectations for it. To explain the latter is to discuss the way two concepts were used, marketing and communication.

Read the rest of this entry »